About this Project

In January of 2013 we received an email from one of the executive staff at Beat the Streets Los Angeles. The subject title of the message “new video idea” had me anxious. His message essentially relayed the emphatic appreciation of a partner organization who operated a charter school. I was touched by the administrator’s message sharing how the students’ moral was up and how the student athletes participating in the program now look out for one another. The intangibles are what makes us ‘lean in’.

Bright Star and the subject school Stella Middle Charter Academy gave us an incredible amount of access and encouragement. The process was rewarding. And the best part was we got to know three middle school students who participate in Beat the Streets LA and they gave us the privilege of telling their story.

We believe discipline doesn’t exist in a vacuum. Either it spills into other parts of life or you lose it.
Wes Fulkerson – Beat the Streets Los Angeles Middle School Coach

About Beat the Streets Los Angeles

Beat the Streets – LA cultivates youth development in underserved communities by encouraging a desire for excellence, respect, teamwork, leadership, integrity, and perseverance through the instruction of quality wrestling programs. Together with your support, BTS-LA strives to enhance young men and women’s lives in school, sports and the community.


We tell stories for people, brands and causes.