Article ‘Grit for Gold’ featured in VSCO Journal

VSCO Journal Post "Grit for Gold" Featured in the 27th Edition of VSCO's Explore Community Journals.

VSCO Journal Post “Grit for Gold” Featured in the 27th Edition of VSCO’s Explore Community Journals.

In April I was more than flattered to have one of my photos from the 2015 Freestyle Wrestling World Cup selected for VSCO’s curated Grid.  Today, another pleasant surprise; my Journal post Grit for Gold was featured in VSCO’s ‘Explore Community Journals’ section.

To read my full article click HERE.

Thanks VSCO for the nod!  We really enjoy being part of the creative community you have fostered.

Honored to have a photo curated to the VSCO Grid


We’re big fans of the Visual Supply Co, better known as VSCO.  It’s a software for film emulation and it’s an app but perhaps most importantly it’s a community.  I check out their VSCO Grid on nearly a daily basis for inspiration.  So suffice it to say I was a bit excited this morning to receive an email from VSCO informing me that my photo of Team USA member Brent Metcalf’s victory at the 2015 Freestyle World Cup was selected for their curated Grid.  (Actually, eh hem… this was my 3rd photo to be selected.)

If you haven’t had a chance to try out some of their tools and features, I highly recommend you do. Their Journal publishing tool, officially launched about six months ago, is a wonderful platform that enables people to tell their stories with word and image cleanly and elegantly.  Feel free to peruse my latest Journal post about the recent Freestyle World Cup here.

Here’s one of my all time favorite photos that I captured using the VSCO Cam app.  Happy Friday.


Genesis LA: Advancing economic and social opportunities

Genesis LA's new website and home pages features the Sheenway School. Photo by Brian Guerrero

Genesis LA’s new website and home page features the Sheenway School. Photo by Brian Guerrero

Congrats to our friends over at Genesis LA who just launched their new website as part of their rebranding. The new digital digs look great!

Genesis LA is a community development financial institution whose mission is ‘to deliver financial solutions that advance economic and social opportunities in underserved communities.’

I had the pleasure of working with Genesis LA recently to photograph some of their most successful projects including the Sheenway School in Watts, Jovenes Inc.’s ‘My Home, Mi Casa’ in Boyle Heights and The Wright Road care center in South Los Angeles.
To learn more about Genesis LA visit their new website here.

The afternoon I spent with the Sheenway School, captured in the photos below, was a true delight.  Executive Director Dolores Sheen, better known as “Aunt D”, is the beating heart of this learning center, operating the Sheenway educational programs for decades.  Her energy and passion is unparalleled.  In a few short hours I had the privilege of observing Aunt D conduct lessons on Irish fables and embryology of chicken eggs, and watched the students tend to their daily animal husbandry duties.

Part of the joy in being introduced to organizations like Genesis LA and Sheenway is to learn about all the good work being done throughout Los Angeles.








Beat the Streets LA Youth meet Team USA


Aaron Pico and Mercedes Rodriguez at the 2015 World Cup Open Practice for Team USA.


On April 7, the United States Men’s Freestyle Wrestling Team arrived at Santa Monica High School for their first practice of the week in California leading up to the World Cup (April 11 & 12 at The Forum).

One of many great things about the sport of wrestling is it’s generous access to the discipline’s very best.  Beat the Streets Los Angeles youth had the tremendous opportunity to observe Team USA train at the open practice that morning.  After the Team finished practice they took time to meet with our youth wrestlers.  Amongst a morning filled with highlights the bright eyed youth wrestlers sat and talked with 2012 Olympic Gold Medalists Jordan Burroughs and Jake Varner, World Champion Stephen Neal (who happens to be a 3x Super Bowl Champion with New England Patriots), and local area phenom and Cadet World Champion Aaron Pico.   Many thanks to USA Wrestling for this opportunity and for Coach Mark Black and Santa Monica High for being such gracious hosts.

Enjoy some of the moments I captured from that morning.

To see a full album of photos from the World Cup head on over to this part of our website – 2015 World Cup Freestyle


Joey McKenna and Aaron Pico



Jordan Burroughs and Moza Fey



Aaron Pico and Joey McKenna at Team USA Open Practice.




US Men’s Freestyle Wrestling Team completes a practice at Santa Monica High School.



2012 Olympic Bronze Medalist Coleman Scott takes time to speak with Beat the Streets LA youth.



Helen Maroulis, Victoria Anthony and Elena Pirozhkova.



Elena Pirozhkova, Victoria Anthony and Helen Maroulis take time to speak with Beat the Streets LA youth.



Helen Maroulis and Elena Pirozhkova sign autographs for Beat the Streets LA youth.



World Champion and 3x Super Bowl Champion Stephen Neal takes time to speak with Beat the Streets LA youth.



3x NCAA Champion Ed Ruth takes time to speak with Beat the Streets LA youth.



Local phenoms Anthony Valenica, Zahid Valencia and Cade Olivas take time to speak with Beat the Streets LA youth.



Aaron Pico with Beat the Streets LA youth wrestler.




Jordan Burroughs takes time to speak with Beat the Streets LA youth.



Jordan Burroughs and Jessica Vasquez



Mercedes Rodriguez, Jordan Burroughs and Gianna Anaya


From the Forum for the Freestyle World Cup

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Jordan Burroughs completes a 10-0 technical fall over Morteza Rezaei Ghaleh or Iran.

Gritty. Palpable. Fervor.  These are the themes that came to mind as I stood mat side at The Forum in Inglewood to watch the finals of the Freestyle World Cup of Wrestling.  The US Team had made its way into the finals after a variety of victories over Cuba, Russia and Mongolia.  On paper much of wrestling’s odds makers had slated the red-white-and-blue for a bronze medal finish.  Yet, through a gritty performance Team USA, comprised of 3-of-8 starters wrestling in their first World Cup, managed to get within a single individual win of claiming the first World Cup title in what would have been 12 years.  Unfortunately, for us Americans and the US men, we came up short.  For wrestling fans worldwide, as witness to the spectacle of sport, it felt like a win.

The atmosphere in the arena was palpable.  The air laced with horns brought by the Iranian fans was loud and piercing.  My ears still rang the day after.

Wrestling has an inherent push-pull movement, but the oscillation of energy in the building came from the crowd as it swayed back-and-forth from pro Team Iran to pro Team USA, only shifting to neutral during the live broadcast’s ‘TV-timeout’ between matches.

I can only imagine what spectacle may be in store for the World Championships come September in Las Vegas.

Thank you Team USA, thank you Team Iran, and thank you to the other six countries who traveled far for the 2015 World Cup.

Check out my full album of photos here.

For complete results visit United World Wrestling.

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Tervel Dlagnev

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Coleman Scott

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Brent Metcalf defends a takedown with great athleticism.

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Brent Metcalf successfully defends and scores a takedown.

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A swollen eye as a result of attempting to defend a Jordan Burroughs takedown.

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Jordan Burroughs completes a takedown.

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Jordan Burroughs earns his 100th career victory in international competition.

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Hassan Yazdani Charati of Iran defeats Nick Marable of the US, 3-1.

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Komeil Ghasemi celebrates a victory over Zach Rey of the US, and the team championship for Iran.

Wrestling in February: The Sport’s Month of Emotional Gamut

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The Ubiquitous Landscape

All across the country there’s tens of thousands of young men and women buckling down for the month of February, many of whom are putting in the extra hours beyond their coaches’ requirements, the added miles beyond the team runs, the extra lift… the extra.

From middle schools to high schools to the collegiate ranks, February marks the beginning of the end, an end of a wrestling season. As with many things in life, the ends are always met with emotion and often fraught, running us through much of the spectrum of human emotion. Anxiety, certitude, fear, joy, sorrow. Sport serves as life’s incubator for our youth.

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Beat the Streets Los Angeles

Attending the February Jamboree, a youth wrestling tournament hosted by Beat the Streets Los Angeles for its constituents, I caught a glimpse of this emotional gamut and brought my camera along.

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What fascinates me is that even at this local and novice level, these young wrestlers, many of whom have less than a year of experience in the sport exhibit some of the same emotions we see on the larger stage at a high school league or state championship, or what’s more at the collegiate level. The skill, athletic and experience gap between the youth novice and the college All American may be colossal but the raw output of emotion is very familiar.

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Sure, there are no league or section titles on the line for these youth who participated at the Jamboree this month, it’s about experience, but you wouldn’t know judging by the output of emotion. They compete wholeheartedly and wear their heart on their sleeve… or singlet.

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And though the sport’s victors are celebrated on their individual merits. It’s a sport that needs a family’s support.

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And the emotions, no matter up or down, need nurturing by community.

To learn more about this nonprofit youth organization, visit Beat the Streets Los Angeles.

Kicking Off 2015 with new work

Brian photographing new Attollo Lift system.

We are excited about the year ahead!

kabriDWL is kicking off 2015 with both new and returning clients.  Attollo Lift, which we helped launch in early 2014, is rolling out a new patented industrial rigging devices and I had the chance to photograph the new product line this past week.

Attollo Lift is a gas cylinder lifting device that makes it easy to lift and safely handle pressurized gas cylinders. 

Attollo Scissor Lift

Attollo Cradle

What is so rewarding about the ongoing Attollo work is the opportunity to provide full branding, photography and video services.  When the Attollo Lift debuted at the 2014 World Ag Expo last February, the product roll-out was supported by a full suite of media and content produced by us including the website equipped with e-commerce for direct to customer sales, trade show banners, marketing collateral and this web commercial below.

To learn more about Attollo Lift, check out the website we built HERE.

Variety Is the Spice of Life

As we relish in the diverse work that comes our way, just after a morning of shooting the product photos for Attollo, I headed out in the afternoon to shoot another collaboration.  By the looks of the little teaser below you can reckon there’s a fashion photography project in the pipeline.  Stay tuned for the launch in the coming weeks!

Brian shooting an upcoming project in Venice.  Photo by Alex Santana

Brian shooting an upcoming project in Venice. Photo by Alex Santana

Beat the Streets LA, My Favorite Intersection

This month marked the start of the Third Season for Beat the Streets Los Angeles, a sports-based youth development non-profit that I volunteer for.  For me it’s been a convergence of two things that are very near and dear; the sport of wrestling and being a creative.  Perhaps two things that I never imagined would intersect in my personal life.

Walking away from the sport, as a competitor, in 1998 due to injury was very difficult for me.  In many ways it was more challenging than the injury itself.  Doing something day-in and day-out, year-around from age 8 to 19… it’s something that becomes part of your identity.

I was fortunate to find architecture, and transfer into it as a Major for college.  And in some sense get lost in it.  Becoming immersed in architecture, particularly architecture school isn’t something that happened overnight but slowly over a couple years began to shape me, not unlike my years wrestling.   As in sport, the outcomes planned are not always reached but what might be gained along the way are intangibles; resolve, adaptability, an open mind.  These traits that cultivate growth through sports also foster creativity.  It was the kind of transition I needed after wrestling.  Unbeknownst to me, it was also something that would bring me back to the sport.

After college I headed to the East Coast eventually landing in New York at an architectural facade consulting firm in Lower Manhattan.  Over the Thanksgiving weekend of 2007, my wife Kat and I drove up to Albany to have lunch with my cousin Eric who was coaching (Assistant Coach) his university’s wrestling team, Oklahoma State, at the Journeyman Duals.  Still a fan of the sport, but not an active member in the wrestling community, I’d occasionally meet up with Eric to watch his team compete live, but mainly it was to just visit with him, as cousins do.  During our visit that weekend I chatted briefly with the head coach, John Smith, who I had gotten to know over the years while Eric was competing for Oklahoma State.  John asked me about work, about living in New York City and asked “Are you staying involved in wrestling?” to which I hesitantly answered ‘no’.  Without pause he suggested I get involved with a youth wrestling program in the City. He gave me a name and urged me to call.  He said they needed coaches.  The program was Beat the Streets.

I eventually followed up.  I contacted the director and he invited me to come check out the program.  It so happened to be in the neighborhood of my office.  The biggest school district in America and arguably the largest market of architectural firms in the world, and this one little school gymnasium for Beat the Street’s headquarters and my then office were 3 blocks from each other!  Fortuitous?

What started as ‘maybe I’ll stop by from time to time and help their coaches with the kids’ turned into two years as the Volunteer Coach for their training center, traveling to competitions throughout New York, Pennsylvania, Georgia and North Dakota.  That time with Beat the Streets New York, the original program in this now nationwide grassroots wrestling movement had a profound impact on me.  It was a chance to give back to the sport that gave so much to me.  And in 2010, when a job opportunity came around that would relocate Kat and I to Los Angeles, it was one of the hardest parts about leaving New York.  I was leaving behind friends and coaching relationships forged in the fire of the sport.  I felt, reservedly, like I was leaving wrestling again.

About eight months after arriving in LA, I was contacted by Andy Barth, a business man and former wrestler whose supported wrestling from the Youth to Olympic level across the country.  Andy was planning to launch a Beat the Streets program in Los Angeles, and was looking for ardent like-minded people to help bring the program to fruition.  I was in.

Today, three and a half years later, I feel honored to be part of such an outstanding organization and was blessed to have been there for it’s genesis in LA.  Who would have known that the lessons learned about the creative process in school would have fostered an appetite for photography and storytelling?  What’s more, who would have known that I’d be able to apply it to wrestling?

If you’d like to learn more about Beat the Streets Los Angeles and our mission visit our website.  And to see the full coverage with more photos of the Season Kickoff check out the article HERE.

BTSLA wrestlers warmup during the first tournament of the season.

BTSLA wrestlers warmup during the first tournament of the season.

Wrestlers from San Fernando and San Pedro hop through their warmup drills.

Wrestlers from San Fernando and San Pedro hop through their warmup drills.

BTSLA Board Member Tyler Baier gives a technique clinic to kickoff the Season Opener.

BTSLA Board Member Tyler Baier gives a technique clinic to kickoff the Season Opener.

Bright Star student Nathaniel Botello begins his 3rd Season with Beat the Streets LA.

Bright Star student Nathaniel Botello begins his 3rd Season with BTSLA.

Attack Bandz match between two rookie Beat the Streets LA wrestlers.

Attack Bandz match between two rookie BTSLA wrestlers.

Newest members of the San Pedro BTSLA program enjoy their first wrestling tournament.

Newest members of the San Pedro BTSLA program enjoy their first wrestling tournament.


The Wall Street Journal’s article about marathoner Hernan Barreneche

Yesterday the Wall Street Journal published an article on my wife’s uncle and godfather Hernan Barreneche, 1968 and 1972 Olympian who will compete this Sunday in the great New York City Marathon.

Accompanying the article were two of my photos of Hernan, included in this post.

Check out the WSJ article by Matthew Futterman HERE.

The photo below was one that I captured just as Hernan headed to the starting line at the 2011 World Masters Athletic Championships.  I vividly recall the moment of quiet intensity.  It was an uncharacteristically brisk morning in July just off the banks of Sacramento’s American River.  Hernan was fighting a cold which heightened his nerves.  Even with this presumable hindrance, his training and mental toughness prevailed as he we went on to win his fourth consecutive World Championships in a time of 3 hrs 17 min 17 seconds.

To learn more about Hernan and his storied running career check out his official site, built by my wife Kat: My Life the Runner.

If you’re in NYC on Sunday, be sure to score a nice spot along the race route, the NYC Marathon is one of sports greatest spectacles.

Go Hernan!!!

Brian Guerrero - kabriDWL

Hernan at the World Masters Athletics Championships in Sacramento, Calif., in 2011.

Interior Photo for October’s Mix Magazine

My interior shot of the award winning Hybrid Studios project by my wife’s firm Delta H Design (DHDI) was included as an ad’ in October’s issue of Mix Magazine.

Photo herein displays the Orange County studio’s live room for music recordings.

To learn more about the revolutionary ZR Products line and what innovative solutions DHDI brought to Hybrid Studios visit here.


The original Photo below.

Hybrid Studios - DHDI Sample Rate panels - photo by Brian Guerrero - kabriDWL


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