As 2015 is just around the corner, the organization Beat the Streets Los Angeles, a youth development nonprofit I volunteer for has just published its first Annual Impact Report. The booklet is an overview of current wrestling programs, participation numbers since inception, a summary of last season’s highlights and a splendid spread of graphics accompanied by photos of the youth which the organization serves.
This past summer I sat down with the Executive team for BTSLA and wrote a series of briefs for our organization’s marketing materials. The goal was to create a collateral kit to enable our staff, fellow board members and other organizational advocates to communicate what Beat the Streets is, what are the goals and how we are making an impact pursuant of fundraising and growing both our resources and our community. As Creative Director I wanted to ensure that the tone and style of this kit not only aligned with our organization’s identity but in fact could elevate it.
We commissioned Juliana Arboleda (my sister-in-law), a Junior Art Director who currently works for Ogilvy & Mather Colombia, to design the three part kit; marketing deck, brochure and the Annual Impact Report. Juliana (Juli) had done work in the months prior with Beat the Streets including invitation designs for our Annual Benefit and an announcement for our Camp Scholarship fundraiser. And whilst the collateral kit would prove to be our largest project for marketing, in my opinion it’s Juli’s finest work yet with our organization. Having just mailed out hardcopies to our donors last week, we’re already getting a great response on the Impact Report. We hope it inspires our community to continue to be a part of BTSLA and what’s more an advocate for youth development through sports.
A big thanks to Juli for the fantastic work! If you’d like to see some of her other creative work head on over to her site Juli’sForest.